With the domain www.link2buy.it and www.l2b.uy , the LINK2BUY LTD (hereinafter referred to as “Link2Buy”), based in 34 Cullen Square, RM15 6AB South Ockendon. ESSEX, UNITED KINGDOM partly charged service, which enables users (hereinafter referred to as “customers”) to make their social media channels interactive and shoppable and to analyze the behavior of their followers. The purpose of the charged services (herein after referred to as “service”) is to establish a technical platform for required data acquisition and processing and to enable access via Internet to make use of all the service’s features. The service is exclusively designed for Stores / Brands and Bloggers / Instagramers.

§ 1. Scope

(1) The subsequent Terms and Conditions (hereinafter referred to as “TC”) apply for customers of Link2Buy.

(2) Link2Buy provides a service exclusively based on the subsequent TC and the product description https://link2buy.it/en/l2b-how-it-works/

(3) Varying TC do not apply, even if Link2Buy hasn’t expicitly disagreed to them.

§ 2. Services, additional services and pricing

(1) A contract comes about based on the present TC and on the respective pricing model (see § 4) as shown on https://link2buy.it/en/pricing-2/ and on the scope of services (see § 3 par. 2) as displayed on the website and in the present TC.

(2) Our service basically enables the customer  to make their social media channels interactive and shoppable and to analyze the behavior of their followers. Link2Buy reserves the right to extend, change or improve the service at any time. The customer will be informed about modifications of that kind regulary. It is only possible to limit the scope of services if inevitable due to legal reasons or if agreed upon request of Link2Buy. The customer’s consent is alleged if the customer does not disagree to the request in written form within six weeks.

(3) It is possible for the customer to book additional, charged services such as additional sub accounts, which go beyond the services of the chosen standard package. It is only possible to book additional services if a standard package is being booked at the same time or already booked (not under notice) when booking additional services.

(4) Unless an explicit fee is agreed upon, payment of access and use to the service website conforms to the pricing of Link2buy (as amended by https://link2buy.it/en/pricing-2/ ) at the time of application through the customer. Having been admitted through Link2Buy, the customer receives a confirmation of fees in written form. Unless the customer disagrees to the confirmation immediately after notice, the fee is considered to be agreed on in case of doubt.

(5) Fees are subject to change at the time of the respective date of extension. The customer will be informed about altered fees at least four weeks prior to the respective date of extension via the Link2Buy email address or postally. In case of a net uplift, the customer is entitled to terminate the contract within two weeks notice to the end of the unexpired contract. Failing that, the uplift is considered to be agreed on to the next date of extension. This will be pointed out separately in the note of uplift.

(6) Technical modifications and minor deviation of the service of Link2Buy are subject to change if and to the extent that they are reasonably required. If the service is being improved after contract closing, the right to using the previous, unimproved version is excluded. If the use of the technically improved version is unreasonable for the customer due to particulars in the individual case, the contract can be terminated to the exclusion of further rights. The notice to terminate has to be handed in immediately in written form.

§ 3. Formation of contract, duration of contract, termination, access to declarations of intent, deletion of data in case of termination

(1) Link2Buy is entitled to feed customer data into the Link2Buy system. The customer agrees to the usage of transmitted data by Link2Buy for the purposes of contractual performance during as well as exceeding the duration of contract. The consent also involves the usage of brands, logos, company names and other indicators required for displaying on service terminals and as part of the communication of Link2Buy (e.g. articles in magazines, forums, blogs or other editorial websites).

(2) A contract between customer and Link2Buy comes about by acceptance of a contract through the customer or former contractual performance through Link2Buy. The possibility granted to the customer to upload content is considered as tacit consent of Link2Buy to contract closing. Link2Buy reserves the right to deny a customer application in isolated cases without giving reasons.

(3) Contract duration conforms to the specification of services respective to the date of contract formation, as accessible on https://link2buy.it/en/pricing-2/ . Contract durations of one month can be terminated with one month notice to the end of the contractual period. If a contract isn’t terminated within the period stipulated, it is extended automatically for the corresponding period.

(4) Upgrades are possible also during contract duration. In this case, existing contract durations and terms of notice remain unaffected until at next point of contract extension. If the contract isn’t terminated within the period stipulated, contract duration and term of notice of the upgraded standard package apply.

(5) Downgrades are possible to the next point of contract extension. For changes of that kind, terms of notice are applied according par. 3.

(6) Par. 3 applies accordingly for extra services. If extra services are being booked during the duration of the standard package, a duration of contract applies according to § 4 par. 2 until the next accounting period of the chosen standard package. Henceforth, extra services extend according to par. 3. Cancelling the standard package also affects all extra services. With downgrading, unwanted extra services need to be terminated separately.

(7) Terminations require textual form.

(8) Termination for cause will remain unaffected. For Link2Buy, a compelling reason is on hand if a customer contravenes § 6 par. 2, 3, 4, 5 and/or 7.

(9) After termination, Link2Buy is entitled to finally delete customer data from using Link2Buy from its servers. The customer himself is responsible for data backup.

§ 4. Pricing, payment, due dates, billing

(1) Pricing is retrievable from https://link2buy.it/en/pricing-2/ . All Prices are to be understood net. Respective sales tax is owed as well.

(2) Fees are billed monthly in advance. If extra services or upgrades to larger standard packages are being booked during contract duration, billing for the extra services is made according to the respective number of days until the next payment of the standard package is due. The customer will be provided with every invoice as PDF file in his customer account, containing all necessary information.

(3) Billing via credit card takes place via:


(4) If it is neither agreed upon credit card payment nor SEPA direct debit mandate, Link2Buy invoices need to be credited on the account as listed in the invoice by no later than 10 days after accessing the invoice. With the expiration of the deadline, the customer is in default.

(5) All received payments are counted against costs first, then interest and at last on the main service, if the service is insufficient for acquittance. Another kind of acquittance can’t be determined onesidedly.

(6) In case of default, Link2Buy can discontinue its service after dunning until payment. In case of default, Link2Buy is entitled to immediately block access to all  services for the affiliate as well as for customers of the affiliate.

§ 5. Access authorization

(1) Regarding services with mandatory registration, customers are committed to register themselves by applying for a user name and password. Link2Buy is entitled to verify the applicant’s reliability with means at their disposal. Once granted, access authorization is non-transferable.

(2) The customer is entitled to transfer access data to employees bound by instruction in terms of business.

(3) Transfer to third party businesses is also legitimate, if the customer holds a controlling share.

(4) If the customer renders Online Marketing services for third parties, he is entitled to transfer access data to the end client, as long as this is necessary as part of the collaboration with the end client. In this case, the Link2Buy customer needs to make his end client aware of the Link2Buy Terms of Conditions and Terms of Use, retrievable from www.link2buy.it and leave them for the end client’s own use. Additionally, it needs to be pointed out that end clients agree to the Terms of Conditions and Terms of Use with the first use of the access data.

(5) § 2 Par. 2 sentence 1 of the TC will remain unaffected.

(6) The Link2Buy customer, apart from possible liability of the third party, is liable especially for actions of the third party which are performed in his account, as well as for an agent.

(7) The customers are responsible themselves for nondisclosure of access data. The customer is also responsible for costs caused by other persons via his account. The customer is committed to protect passwords and access data from unwanted third party access, misuse and loss. He excuses Link2Buy from costs and claims of third parties which occur from breach of the abovementioned duties.

§ 6. Usage rights and liabilities

(1) As far as the customer uploads contents protected by copyright or law into a service of  Link2Buy, he grants the non-exclusive, worldwide and indefinite right to Link2Buy as well as to his affiliates to use the contents exclusively for the purposes to render the service in the respective extent. In order to be able to offer the respective service, Link2Buy needs to store and host the contents on servers where necessary. In particular, the right of use entitles Link2Buy to technically reproduce, change and analyze contents and share them with third party companies to ensure service provision. Moreover, the customer entitles Link2Buy to grant public access to his contents exclusively in case he intends to because of the nature of the service or if the parties explicitly agreed on public access. The right of granting public access expires as soon as the customer removes uploaded content from the service or cancels the definition of public access.

(2) The customer is obliged to use the service according to the actual Terms of Conditions, Terms of Use and respective legislation. In case of gross violations, Link2Buy is entitled to block access or terminate the contract without notice at any time.

(3) If not agreed upon, the customer is not allowed to share his account with another person (regardless of whether legal or natural). If the customer uses the services of Link2Buy for a company, he agrees to the present TC to be legally binding for this company, with the customer’s personal liability from the contract remaining untouched. The company holds Link2Buy as well as all companies affiliated to Link2Buy together with employees, representatives and co-workers harmless and excuses them from lawsuits or charges related to the use of the service or infringement of the present TC, including all charges and costs due to lawsuits, losses, damages, trials, verdicts as well as court and lawyers’ fees.

(4) The customer is in particular obliged to use all contents made available through the service exclusively as intended and for his own use. Here of excluded are statistical charts and screenshots of the customer’s account, if the Link2Buy copyright remains maintained and the origin of such documents remains obvious. Regarding the digital use of such documents, it needs to be linked with the homepage www.link2buy.it.

(5) Upon concluding a contract, the customer is exclusively responsible for the accurate selection and the attention to truth regarding the contents. The customer is not allowed to maintain contents in his account that are in violation of the existing laws, especially criminal, copyright, competition laws etc. or infringe third party rights as trademark, personal, naming laws etc. The customer excuses Link2Buy completely from any claims asserted by a third party because of such contents and bears all costs incurred by necessary legal representation of Link2Buy.

(6) Link2Buy is not obliged to verify contents uploaded for analysis by the customer regarding legal admissibility or possible infringement of third party rights. If Link2Buy comes across illegal maintained contents, it is entitled to delete or block those contents partially or entirely at it’s own discretion without previous notification of the customer. The right of deletion is given in particular if transmitted data has illegal or adverse content which infringes third party rights and/or the present TC. Claims of the customer regarding valid deletion or blocking of accessibility are excluded.

(7) If the use of a service requires or includes downloadable software of Link2Buy, Link2Buy grants the customer the personal, global, non-transferable, non-exclusive and, as far as not explicitly marked differently, gratuitous right to use the Link2Buy software provided within the scope of the service for the contract duration. The concession of usage rights exclusively serves to enable the customer to use the services provided by Link2Buy according to the present conditions. The customer is not allowed to reproduce, change, spread, sell or rent out any part of the services of Link2Buy or the contained software. Moreover, the customer is not allowed to develop the software backwards (Reverse Engineering) or to extract the source code. Exceptions apply if compulsively legal or if Link2Buy has provided written consent.

§ 7. Subcontractors

It is left to Link2Buy’s own judgement to deploy subcontractors and/or technical service providers for service provision. As far as the customer grants Link2Buy usage, reproduction or similar rights, Link2Buy is entitled to grant sublicenses to those assigned persons regarding those rights, if it is necessary for the performance of duty of the subcontractors and/or the technical service providers.

§ 8. Availability, periods of disruption

(1) Link2Buy ensures an annual average availability of his webservers of 97% and reserves temporary constraints of contractual services with respect to capacity limits, maintenance or safety-relevant measures. Regarding the mentioned warranty of availability, periods remain disregarded in which the webserver of Link2Buy is inaccessible because of malfunction of phone lines to the server covered by the contract, power blackouts, disruptions within the internet, DDOS attacks or suchlike as well as because of failures of third party servers and other problems that are not within range of influence or responsibility of Link2Buy.

§ 9. Liability

(1) If not explicitly explained in Terms of Use or additional conditions, neither Link2Buy nor companies, suppliers or distributers affiliated to Link2Buy express explicit or any warranty regarding the services. For instance, Link2Buy doesn’t give assurance regarding contents of the services, specific features of the services or reliability or suitability of the services for the purposes of the customer.

(2) A guarantee is not provided regarding options for action as displayed or otherwise mentioned in the customer account or on the website, particularly regarding the actually achievable success. A binding statement/advice is particularly impossible because of the fast and unpredictable technical developments of the market. Compliance of the displayed options for action happens at the customer’s own risk.

(3) Link2Buy is liable for nonnegligent or grossly negligent damages of Link2Buy itself, its legal representation or agents. With fundamental breach of contract or injury to life, limb or health, as well as presence of prerequisites of a claim to the product liability law, Link2Buy is already liable for ordinary negligence.

(4) If essential contractual obligations are ordinary negligently violated, Link2Buy is only liable in the amount of the typically arising damage. This applies to the ordinary negligent violation of obligations of legal representatives or agents also.

(5) Link2Buy is only liable for damages occurring from delay of performance, if Link2Buy acted intentionally or grossly negligent. Apart from that, the customer’s rights in the event of delay will remain unaffected.

(6) Entitlement to damages is limited to 50% of the average contractual volume (maximum liability), if not covered by insurance or based on gross negligence of Link2Buy or its agents.

(7) If neither intent, gross negligence nor warranty of Link2Buy are present, Link2Buy is not liable for collateral damage such as loss of profit.

§ 10. Compensation, retention, non-assignment clause

(1) The customer can only offset with claims that are either uncontended, confirmed by credit or determined without further legal recourse. The customer can only assert the right to withhold performance and/or the right of retention due to claims based on the same legal relationship and approved by Link2Buy or determined without further legal recourse, except for acts of gross negligence or intent.

(2) If a notice of defects is asserted, the customer can withhold only such payments which are in adequate proportion to the occurred defects. If the customer is entrepreneur, he can withhold payments only in case of an undoubted notice of defects.

(3) The customer is not allowed to assign claims against Link2Buy to third parties. Assignments of that kind are void towards Link2Buy at all events, if not explicitly agreed upon otherwise in written form.

§ 11. Limitation period

Upon open account, the customer needs to check bills, closings of accounts and statements of balances of Link2Buy immediately for correctness and completeness. Link2Buy can except accrued default interest from closings of accounts and statements of balances and bill them separately. Objections against closings of accounts and statements of balances need to be raised within 30 days from access, other objections immediately. Failure of objections in due time is considered approval. Link2Buy will point out the consequences of failure of seasonable objections specifically on notifications of closings of accounts, statements of balances and other bills. Legal claims regarding justified objections after deadline expiration will remain unaffected.

§ 12. Severability clause, deviations and alterations

(1) There are no subsidiary agreements. Alterations and additions to the present TC are only valid if confirmed in written form by one of the CEOs authorized to solely represent Link2Buy. All individual agreements need to be put into writing immediately. Orders of the customer or special conditions are accepted once confirmed in writing by Link2Buy. The requirement of written form according to Par. 3 is retained when using telefax or email.

(2) If single or several determinations are void, it doesn’t affect the efficacy of the remaining determinations. Instead of the void determination, a determination which legally matches the economic sense and purpose of the void determination is coming into effect.

(3) If the parties fail to inform each other about a respective address modification, a letter by registered post to the last known address will suffice to express a declaration of intent towards the other party. In this case, a declaration will take effect at the time it would have taken if regularly shipped without an address modification.

§ 13. Final clauses

(1) United Kingdom right applies exclusively.

(2) Place of fulfillment and jurisdiction, as far as legal, is London. Link2Buy however is entitled to proceed against a costumer in his registered residence as well.

(3) Link2Buy is entitled to change or complement the TC if the customer opts in. The customer will be informed about a planned change of the TC at the latest one month before the planned time of change in written form, with the changes highlighted. If the customer fails to object the changes or complements within one month after access, his consent is considered as valid.

(4) With continuing obligation, we are entitled to

a) complement or replace a condition if void with consequence for existing contracts,

b) in case of a change of a legal requirement or judicature of the supreme court affecting one or more conditions of the contract, adjust the concerned conditions so much they match the purpose of the regulation or judicature, if the customer isn’t put at a disadvantage compared to the original condition.